Vida.com is a health tech startup that provides personalized healthcare programs for a range of conditions including diabetes, obesity, depression, and hypertension. The company operates in the digital health market, serving both individual clients and enterprise customers such as employers and health insurance plans.

Vida's business model is centered around a combination of human-centered care and technology. The company employs registered dietitians, prescribing physicians, expert coaches, and licensed therapists who build relationships with clients through video chat. This is supplemented by customized digital interventions, educational content, and tips that engage members. The company also uses machine learning to personalize each member's journey, using data from synced devices like continuous glucose monitors (CGMs), scales, and fitness trackers.

Vida's unique selling point is its commitment to outcomes, offering up to 100% of fees at risk if it does not deliver on its promises for both physical and mental health. This means that the company only gets paid if it successfully helps its clients improve their health. This approach has proven successful, with Vida reporting improved medication adherence for hypertension, average weight loss for overweight members, and a reduction in depression among its users.

In summary, Vida.com is a digital health startup that combines human-centered care with technology to provide personalized healthcare programs. The company serves both individual clients and enterprises, and operates on a pay-for-performance business model.

Keywords: Digital Health, Personalized Healthcare, Diabetes, Obesity, Depression, Hypertension, Human-Centered Care, Technology, Pay-for-Performance, Enterprise Health Solutions.