The most effective way to boost mental well-being, performance and health. Learn more



Revenues, earnings & profits over time
% EBITDA margin-83 %---
% profit margin(44 %)53 %---

Source: Dealroom estimates

  • Edit




Early VC


Early VC






Valuation: SEK200m

Early VC
Total Funding$5.4m

Recent News about

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Edit is a pioneering startup focused on brain training and cognitive enhancement. The company offers a unique product designed to help individuals improve their brain health and cognitive abilities through regular training sessions. Mendi's primary clients include high-performing professionals such as CEOs, athletes, and anyone looking to enhance their mental performance and overall brain health.

Operating in the health and wellness market, Mendi leverages advanced neuroscience to provide users with a tool that helps them control their brain activity. This control allows users to shift between different mental states more effectively, which can lead to improved performance in various aspects of life. The company's product is backed by scientific research and has received funding from the European Horizon 2020 research and innovation program.

Mendi's business model is based on a direct-to-consumer approach. Customers purchase the Mendi device and gain access to the accompanying app, which tracks their progress and provides lifestyle recommendations to enhance their training. The company generates revenue through the sale of these devices and potentially through subscription services for advanced features or additional content within the app.

The Mendi device works by monitoring brain activity and providing real-time feedback to the user. This feedback helps users train their brains to achieve better blood flow in the prefrontal cortex, a region associated with memory, decision-making, and overall cognitive function. Consistent use of the device is said to promote the growth of new brain networks and neurons, contributing to long-term brain health.

In summary, is a health and wellness startup that offers a brain training device aimed at improving cognitive function and brain health. It serves high-performing individuals and operates on a direct-to-consumer business model, generating revenue through device sales and app subscriptions.

Keywords: brain training, cognitive enhancement, health, wellness, neuroscience, direct-to-consumer, performance, mental health, innovation, technology.

Tech stack

Tech stackLearn more about the technologies and tools that this company uses.